Advertising A Good Life in 2030

What does A Good Life in 2030 look and feel like?

Join us for the premiere of A Good Life 2030, a documentary exploring the link between advertising, consumption and climate change together with new
adverts for 2030 created by top advertising agencies. Hear talks from the Co-Founders of Purpose Disruptors exploring the tensions people in advertising feel at this moment and the role they can play in creating new visions of the future. Ones that we can move towards together, today.

DOCUMENTARY: A Good Life 2030
The documentary will show how people in the advertising industry who are the architects of desire can create desire for something different, a new ‘Good Life’.

See how new research by the Insight Climate Collective reveals how UK citizens have a clear vision of A Good Life in 2030 – they dream of a life filled with
connection not just consumption. Understand the shifts people in the industry think are necessary in response to this, drawn from imagination workshops with over 100 industry leaders – some of whom are featured in the documentary. Finally, see behind the scenes as top advertising agencies sprint to create ‘ads for 2030’ in response to the citizens’ visions.

ADVERTS for 2030
Be the first to see the new ‘adverts’ for 2030 that create compelling visions of the future, made for COP26 and screened here for the first time.

TALKS from Purpose Disruptors
The films will be accompanied by talks from Lisa Merrick-Lawless and Jonathan Wise, co-founders of Purpose Disruptors and ex-industry leaders. They will
share how their work is helping facilitate the change at the heart of the advertising industry and how this change is being led from within by a community of over 1,700 change agents.




Creating youth-led solutions: Sharing stories and insight with YMCA, film premiere and panel

Join one of the world’s largest youth organisations, YMCA, as it premieres its short film, commissioned exclusively for COP26, documenting the story of how young leaders on each continent are innovating local solutions to the climate crisis.

In 2019, YMCA launched the Youth-Led Solutions initiative, to mentor, train and support the development of young people’s solutions to issues of climate justice, employment and mental health.

In 2020, YMCA held its first Summit on climate action, subsequently funding 35 new youth-led initiatives around the world. This film premiere will highlight just some of their projects, the journey so far, and the work that young people are doing to be ambassadors for social change. Hear from young people installing vermicomposting and tackling electronic waste in Hawaii; see their work in Peru where addressing poor sanitisation and inorganic waste has led to addressing income inequity; witness a cross-cultural collaboration between young people in Albay, Philippines and Michigan, USA to train a new generation of eco-leaders; learn about community-led reforestation in the Western Balkan forests of Kosovo; watch as young people create micro-green spaces across Ramallah, Palestine; and discover how curriculum-based climate art projects are utilising up-cycled waste in schools in Zambia.

A panel discussion will follow the premiere featuring young leaders and guests from around the world. For more than 175 years, YMCA has convened young people in every corner of the world, today working with more than 60 million people, in 120 countries. In more recent years, young leaders have been working alongside YMCA, harnessing its global impact, to mobilise solutions to inequalities and injustices in communities everywhere.


Climate Science at the top of the world – National Geographic and Rolex Perpetual Planet Expeditions

This session brings together science, exploration and storytelling to highlight the impact of climate change on mountain systems and glaciers – and the people who depend on them for water. We will start with a screening of Expedition Everest, the documentary that highlights the 2019 National Geographic and Rolex Perpetual Planet Everest Expedition where dozens of scientists converge to investigate what secrets the world’s highest peak has to tell us about our changing climate. The notorious Khumbu Glacier is mapped in stunning detail, biologists study extreme lifeforms, and a team of Sherpas and climate scientists climb straight towards the “death zone” to install the highest weather station in the world.

The screening will be followed by an interview with Dr Tom Matthews, one of the scientists from the Everest Expedition.

The discussion will focus on: Why conducting science in the most extreme environments is important in understanding our changing world. What is happening at the roof of the world and critical, but vulnerable, “water towers”. How are local communities devising solutions to the impacts of climate change.

Dr Claire McNulty, the Europe lead for the National Geographic Society, will host the session and open the floor to audience questions.


The Great Green Wall Documentary – the line that unites Africa

Join Hogan Lovells & the Great Green Wall Frontline team on a music-driven journey across Africa’s Great Green Wall. Followed by a panel discussion on how you can become involved in this wildly ambitious movement, featuring Malian musician and climate activist, Inna Modja
The Great Green Wall is an African-led movement with an epic ambition to grow an 8,000km natural wonder of the world across the entire width of Africa. The Wall promises to be a compelling solution to the many urgent threats not only facing the African Continent, but the global community as a whole – notably climate change, drought, famine, conflict and migration.

More than anywhere else on Earth, the Sahel – one of the poorest places on the plant – is on the frontline of climate change and millions of locals are already facing its devastating impact. Persistent droughts, lack of food, conflicts over dwindling natural resources, and mass migration
to Europe are just some of the many consequences. Yet, communities from Senegal in the West to Djibouti in the East are fighting back.

By 2030, the Great Green Wall aims to restore 100 million hectares of currently degraded land, sequester 250 million tonnes of carbon and create 10 million jobs in rural areas. The Wall will significantly contribute to the achievement of the UN Sustainable Development Goals.
Following the film screening (produced by MAKE Waves) there will be a panel discussion on the opportunities to engage and invest in the ambitious project chaired by:

• Andrew Skipper, Partner and Head of the Africa Practice, Hogan Lovells and Co-Chair of UK government’s Africa Investors Group, with
• Inna Modja, Singer and Artist
• Anne-Marie Verstaeten, UK Country Head BNP Paribas; and
• H.E. Josefa Leonel Correia Sacko,, AU Commissioner for Rural Economy and Agriculture (TBC)
• Kemo Fatty, Head of Community Engagement, Civic & Founder, Green Up Gambia

Guest speakers will draw out themes in the film and invite the audience and wider society to collaborate on the next stage of the venture, illustrating their practical contribution to this burgeoning frontline movement. In particular, the panel will explore the critical role of local
grassroots communities and the needs for the global investment community to support to realise the project by 2030.

This is a journey of hope, hardship and perseverance across the world’s most audacious climate initiative and one you do not want to miss.


Youth Are Leading: The Ripple Effect

The Ripple Effect is a film made by young people from the UK and South Africa on the ways – sometimes less obvious – in which climate change impacts are affecting them where they live, right now.

Emphasising the unique experiences of their age group, the documentary features interviews, vlogs and mini films created by the young people, who also narrate. Water-related impacts are a key theme: in the UK, children talk about their experiences of flooding, while in South Africa water shortages are a major issue. Cutting across all of the experiences is the deep concern the young people share about their futures, their families, the destruction of the natural environment and climate justice.

The film is a collaborative effort from a team including University of Leeds, Leeds City Council, the Yorkshire and Humber Youth Work Unit, Regional Youth Climate Assembly, the Place-based Climate Action Network, British Youth Council, and Youth@SAIIA (the South African Institute of International Affairs youth programme). It is produced by filmmaker Paul Cooke (Professor of World Cinemas at the University of Leeds) but fundamentally shaped by the young people involved.

The Ripple Effect is a product of a youth summit held in April 2021 for Connecting Voices for Climate Action, organised by the University of Leeds. The summit provided the impetus for continuing the cultural exchange and the young people have worked together through a series of online workshops, as well as independently, to produce the final documentary and accompanying social media campaign.

The showing will be followed by a presentation and Q&A with a group of the young filmmakers, who will share their own experiences of making the film and working internationally, and talk about what motivated them to get involved in the project and how they want to influence local, as well as global decision-makers.


Indigenous calls for climate action – A screening of 4 documentary films giving voice to Indigenous Peoples from Colombia, Peru, Bolivia and Myanmar

The event will give the audience a unique insight into Indigenous knowledge holders’ reflections on the climate crisis. The voices of Indigenous women, men and youth from Colombia, Peru, Bolivia and Myanmar will be heard at this screening of award-winning documentaries by the International Work Group for Indigenous Affairs – IWGIA. The audience will also be given the opportunity to ask questions to Indigenous representatives as well as to the producer.

The Indigenous testimonies in the documentary films will make the audience put aside the negotiation texts for a moment, and refocus on the real and urgent reason of why we are gathered at COP 26. The reflections and wisdoms by Indigenous knowledge holders will provide insights into Indigenous Peoples’ environmental stewardship and sustainable living from which society ought to listen and learn.

IWGIA is a global human rights organisation dedicated to promoting, protecting and defending Indigenous Peoples’ rights. The event is co-organised by Promotion of Indigenous and Nature Together (POINT), an Indigenous Peoples organisation from Myanmar, and the Autonomous Territorial Government of the Wampis Nation (GTANW) from Peru.

The documentary films will have Spanish/English subtitles/dubbing, and interpretation will be provided for the Q&A session.


Anthropocene: The Human Epoch, a cinematic meditation on humanity’s massive reengineering of the planet

The High Commission of Canada in the UK presents an exclusive IMAX screening of the multiple-award winning Canadian documentary, Anthropocene: The Human Epoch, a cinematic meditation on humanity’s massive reengineering of the planet.

From concrete seawalls covering 60% of China’s mainland coast to the psychedelic potash mines of Russia’s Ural Mountains, Canadian directors Jennifer Baichwal, Nicholas de Pencier and Edward Burtynsky take us on a provocative journey exploring our species’ impact on the planet.

The Anthropocene Project is a multidisciplinary body of work combining art, film, virtual reality, augmented reality and scientific research to investigate human influence on the state, dynamic and future of the Earth.

For more details please visit https://theanthropocene.org/ Screening will be accompanied by introductory remarks and a post screening discussion. Details will be released closer to the event. Presented by the High Commission of Canada in The UK, with grateful thanks to Motion Picture Solutions and The IMAX Corporation.


Arctic Drift – A climate research documentary on the most extensive scientific expedition to the Arctic in history – ‘MOSAiC’

If we don’t make immediate and sweeping efforts to combat climate warming, we’ll soon see ice-free Arctic summers, which will have incalculable repercussions for our own weather and climate. During the one-year MOSAiC expedition, led by the German Alfred Wegener Institute, hundreds of scientists from all over the world explored the epicentre of climate change on board a modern research icebreaker, RV Polarstern, which drifted with the ice through the Arctic Ocean.

The experts investigated the fate of sea ice and the coupled ocean and atmosphere system – for the first time near the North Pole during the polar winter and using modern instruments and sensors – to provide the first-ever comprehensive assessment of the region.

Scientists gathered terabytes of data on the sea ice, the atmosphere above, the ocean below, and the unique wildlife of the Arctic. They observed organisms in and underneath the ice – an ecosystem that eludes remote sensing. This unprecedented data will make it possible to represent more accurately complex interactions in the Arctic climate system.

Camera teams from UFA Show & Factual accompanied the international team of climate scientists for an entire year. The 90-minute documentary takes viewers on a breath-taking and vital expedition to the Arctic, where temperatures are rising at least twice as quickly as in the rest of the world. The MOSAiC expedition set out to substantially enhance our understanding of the Arctic Ocean and Earth’s climate.

The documentary is accompanied by a discussion session with climate scientists: Prof Antje Boetius and Prof Markus Rex (both Alfred Wegener Institute) and producer Phillip Grieß (UFA) will offer further insights into this extraordinary, year-long expedition and answer questions on the latest research findings and climate change.


The Future of Wildlife Filmmaking – Beyond the Frame

In this session the filmmakers behind some of the most loved nature documentaries on the planet come together to discuss what role wildlife films could, and should, play to help create a safe and just future for the living world.

COP26 is an opportunity to have some brave conversations. It is time to explore if the films being made are doing all they can to help, if the large carbon footprint of making such films is justifiable, what these films are excluding from the frame and, most importantly, the potential they have to evolve and redefine success.

In a series of short films we will hear from wildlife filmmakers from across the globe that have witnessed the ecological crises unfolding and are exploring alternative paths. This will be followed by a panel discussion on next steps with some of the biggest players in the industry. Can the wildlife filmmaking industry rise to the challenge?